Content Warning
When PR goes wrong π€·ββοΈ
If youβre going to advertise a nice space discovery, make sure your lead image shows it clearly.
Donβt lead with a context image in which itβs very hard to see and/or which could be misinterpreted.
Because the press will use that first image & everyone will be confused.
Case in point: this @guardian story about an Einstein ring seen by Euclid, PRβd by ESA this morning.
Can *you* see it? π
